Decision-making process by multi-criteria hierarchical analysis for the appraisal of entrepreneurial projects
DOI:
https://doi.org/10.21574/remipe.v8i1.374Palabras clave:
criterios de emprendimiento; selección de proyectos emprendedores; AHP; toma de decisiones multicriterioResumen
Esta investigación tiene como objetivo desarrollar un diseño para la selección de proyectos de emprendimiento utilizando un método de decisión multicriterio. Se utiliza el enfoque de Design Science Research (DSR) a través del Proceso Analítico Jerárquico (AHP) como metodología aplicada a los proyectos de emprendimiento en contabilidad. Los resultados obtenidos corresponden al diseño jerárquico multicriterio, cuya aplicación ha permitido establecer un ranking de los mejores proyectos de emprendimiento analizados. El trabajo sistematiza el proceso de toma de decisiones proponiendo una estructura de criterios y subcriterios que aplica las características de éxito empresarial de David McClelland y las etapas a seguir para la evaluación de los proyectos, evitando procesos de toma de decisiones que se basan en la intuición o que simplifican en exceso las variables a considerar. La relevancia y originalidad del trabajo se centra en el estudio del proceso de toma de decisiones en un área relativamente poco estudiada como es el emprendimiento, considerando la mayor complejidad organizativa. Este trabajo permite optimizar el proceso de toma de decisiones en las entidades y organismos encargados de evaluar y conceder financiación a este tipo de proyectos.
Citas
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SIMON, H. A. Sciences of the artificial. 3rd ed. Cambridge, MA: MIT Press, 1996.
TAKEDA, H.; VEERKAMP, P.; TOMIYAMA, T.; YOSHIKAWAM, H. Modeling design processes, AI Magazine, v. 11, n. 4, p. 37-48, 1990.
TORRES, F. C.; MÉNDEZ, J. C. E.; BARRETO, K. S.; CHAVARRÍA, A. P.; MACHUCA, K. J.; GUERRERO, J. A. O. Exploring entrepreneurial intentions in Latin American university students. International Journal of Psychological Research, v. 10, n. 2, p. 46-59, 2017.
WEBER, M. The protestant ethic and the spirit of capitalism. New York: Scribners, 1930.
YU, X.; ZHANG, S.; LIAO, X.; QI, X. ELECTRE methods in prioritized MCDM environment. Information Sciences, v. 424, p. 301-316, 2018. https://doi.org/10.1016/j.ins.2017.09.061
ZAHRA, S. International entrepreneurship in the post Covid world. Journal of World Business, v. 56, n. 1, p. 101143, 2021. https://doi.org/10.1016/j.jwb.2020.101143
ZUCCHELLA, A. International entrepreneurship and the internationalization phenomenon: Taking stock, looking ahead. International Business Review, v. 30, n. 2, p. 101800, 2021. https://doi.org/10.1016/j.ibusrev.2021.101800
BARBA-SÁNCHEZ, V.; ATIENZA-SAHUQUILLO, C. Entrepreneurial motivation and self- employment: evidence from expectancy theory. International Entrepreneurship and Management Journal, v. 13, n. 4, p. 1097-1115, 2017. https://doi.org/10.1007/s11365-017-0441-z
BERNOSTER, I.; RIETVELD, C. A.; THURIK, A. R.; TORRÈS, O. Overconfidence, optimism and entrepreneurship. Sustainability, v. 10, n. 7, art. no. 2233, 2018. https://doi.org/10.3390/su10072233
BESSANT, J.; TIDD, J. Innovation and entrepreneurship. 3ª ed. Porto Alegre: Bookman, 2019.
BRAGÉ, D. K.; DA COSTA, L. F. Intuition and decision making in management: Bibliometric review from 2009 to 2019. Journal of Entrepreneurship and Management of Micro and Small Enterprises, v. 5, n. 1, p. 137-156, 2020.
CANTNER, U.; GOETHNER, M.; SILBEREISEN, R. K. Schumpeter's entrepreneur - A rare case. Journal of Evolutionary Economics, v. 27, n. 1, p. 187-214, 2017.
DA SILVA, C. R. M.; OLIVEIRA, L. V. C.; COSTA, E. M. S.; BEZERRA, F. A. G.; FONTENELE, R. E. S. Aprender para empreender? An analysis of the entrepreneurial potential and intention of vocational education students in Ceará. Educação Profissional e Tecnológica em Revista, v. 4, n. 3, p. 167-193, 2020.
DORNELAS, J. C. DE A. Empreendedorismo corporativo: Como ser empreendedor, inovar e se diferenciar na sua empresa. 2ª ed. Rio de Janeiro: Elsevier, 2008.
FILION, L. J. Entrepreneurship: entrepreneurs and owner-managers of small businesses. Revista de Administração, v. 34, n. 2, p. 5-28, 1999.
FU, X.; EMES, D.; HOU, J. Multinational enterprises and structural transformation in emerging and developing countries: A survey of the literature. International Business Review, v. 30, n. 2, p. 101801, 2021. https://doi.org/10.1016/j.ibusrev.2021.101801
GREGOR, S.; HEVNER, A. R. Positioning and Presenting Design Science Research for Maximum Impact. MIS Quarterly, v. 37, n. 2, p. 337-355, 2013.
HEVNER, A. R.; MARCH, S. T.; PARK, J.; RAM, S. Design science in information systems research. MIS Quaterly, v. 28, n. 1, p. 75-105, 2004.
HISRICH, R. D.; PETERS, M. P.; SHEPHERD, D. A. Empreendedorismo. 9ª ed. Porto Alegre: AMGH Editora, 2014.
ISENMAN, L. Understanding intuition: A journey in and out of science. London: Academic Press, 2018.
KIM, B.; KIM, H.; JEON, Y. Critical success factors of a design startup business. Sustainability, v. 10, n. 9, p. 2981, 2018. https://doi.org/10.3390/su10092981
LIMA, S. H.; CEGLIA, D.; REBOUÇAS, S. M.; TEIXEIRA, A. Modelling university students' entrepreneurial intention using structural equations. Revista Pretexto, v. 17, n. 2, p. 42-65, 2016.
LEE H, LEE J, SHIM K. Entrepreneurial characteristics: A systematic literature review. In Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings. Pacific Asia Conference on Information Systems, 2016.
MARCON, D. L.; SILVEIRA, A.; FRIZON, J. A. To undertake or not to undertake? conditioning factors of entrepreneurial intention. FACES Journal of Administration, v. 19, n. 1, p. 64- 79, 2020. https://doi.org/10.21714/1984-6975FACES2020V19N1ART7526
MCCLELLAND, D. C. Characteristics of successful entrepreneurs. The Journal of Creative Behavior, v. 21, n. 3, p. 219-233, 1985.
NASIP, S.; AMIRUL, S. R.; SONDOH JR, S. L.; TANAKINJAL, G. H. Psychological characteristics and entrepreneurial intention: A study among university students in North Borneo, Malaysia, Education + Training, v. 59, n. 7/8, p. 825-840, 2017. https://doi.org/10.1108/ET- 10-2015-0092
OLIVEIRA, J. R. C.; SILVA, W. A. C.; ARAÚJO, E. A. T. Entrepreneurial behavioral characteristics in owners of longevous MSEs in the Mucuri and Jequitinhonha Valley/MG. Revista de Administração Mackenzie, v. 15, n. 5, p. 102-139, 2014.
ROCHA, E. L. C.; FREITAS, A. A. F. Avaliação do ensino de empreendedorismo entre estudantes universitários por meio do perfil empreendedor. Journal of Contemporary Administration, v. 18, n. 4, p. 465-486, 2014.
SAATY, T. L. The analytical hierarchy process: planning, priority setting, resource allocation. New York: Mc Graw-Hill, 1980.
SCHUMPETER, J. A. The entrepreneur in today's economy. In The entrepreneur: Classic texts by Marcus C. Becker, Thorbjørn Knudsen and Richard Swedberg, 227-260. Stanford: Stanford University Press, 1928.
SIMON, H. A. Motivational and emotional controls of cognition. Psychological Review, v. 74, p. 29-39, 1967.
SIMON, H. A. Sciences of the artificial. 3rd ed. Cambridge, MA: MIT Press, 1996.
TAKEDA, H.; VEERKAMP, P.; TOMIYAMA, T.; YOSHIKAWAM, H. Modeling design processes, AI Magazine, v. 11, n. 4, p. 37-48, 1990.
TORRES, F. C.; MÉNDEZ, J. C. E.; BARRETO, K. S.; CHAVARRÍA, A. P.; MACHUCA, K. J.; GUERRERO, J. A. O. Exploring entrepreneurial intentions in Latin American university students. International Journal of Psychological Research, v. 10, n. 2, p. 46-59, 2017.
WEBER, M. The protestant ethic and the spirit of capitalism. New York: Scribners, 1930.
YU, X.; ZHANG, S.; LIAO, X.; QI, X. ELECTRE methods in prioritized MCDM environment. Information Sciences, v. 424, p. 301-316, 2018. https://doi.org/10.1016/j.ins.2017.09.061
ZAHRA, S. International entrepreneurship in the post Covid world. Journal of World Business, v. 56, n. 1, p. 101143, 2021. https://doi.org/10.1016/j.jwb.2020.101143
ZUCCHELLA, A. International entrepreneurship and the internationalization phenomenon: Taking stock, looking ahead. International Business Review, v. 30, n. 2, p. 101800, 2021. https://doi.org/10.1016/j.ibusrev.2021.101800
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Publicado
2022-04-01
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Solana-González, P., Vanti, A. A., & Kreutz, R. R. (2022). Decision-making process by multi-criteria hierarchical analysis for the appraisal of entrepreneurial projects. REMIPE - Revista De Micro E Pequenas Empresas E Empreendedorismo Da Fatec Osasco, 8(1), 3–23. https://doi.org/10.21574/remipe.v8i1.374
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