Os Critérios de Investimento Utilizados pelos Investidores Anjo no Brasil
Uma Análise sobre suas Priorizações
DOI:
https://doi.org/10.21574/remipe.v4i1.53Palabras clave:
Investidor anjo, venture capital, startup, critérios de investimento, investidor informalResumen
As startups, geralmente precisam de financiamento para crescer e estes novos empreendimentos frequentemente se voltam a investidores anjos como opção de capital. Investidores anjo são indivíduos com grande disponibilidade de recursos financeiros que decidem investir em negócios de risco trazendo frequentemente não somente capital, mas também conhecimento e experiência. O objetivo deste estudo é compreender melhor o processo decisório de investimento anjo em startups, identificando e analisando quais são os critérios de investimento priorizados pelos investidores anjo brasileiros em seus investimentos em startups. O ambiente principal de pesquisa deste trabalho foi a Gávea Angels, a mais antiga associação de anjos do Brasil, e de forma secundária, os investidores da rede de contatos dos pesquisadores. Em linha com grande parte dos estudos internacionais sobre o assunto, os resultados demonstraram que a despeito da importância dos critérios ligados ao mercado, produto e dados financeiros, os critérios priorizados foram aqueles ligados ao empreendedor e seu time de gestão, conforme segue: (1) confiabilidade/honestidade do empreendedor; (2) entusiasmo/comprometimento do empreendedor; (3) time de gestão; (4) expertise de domínio do empreendedor. Os critérios ?resiliência? e ?paixão do time? foram os atributos mais importantes na análise particular do ?time de gestão?
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Derechos de autor 2018 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
