Conditioning Elements to the survival of micro and small businesses from the perspective of entrepreneurs in the municipality of Pedro Leopoldo - MG

Abstract

Micro and small companies are extremely important in the dynamics and in the economic and social development of the country, despite the tendency to multiply these establishments, there is a difficulty to its perpetuation. The objective of this work was to study the aspects related to the survival of these establishments.  Were analyzed the factors of success or failure to better understand all the phenomena that directly or indirectly influence the permanence of these businesses in the market, for this, bibliographical research on the subject was done, gathering data on the success factors of micro and small companies. Subsequently, the municipality of Pedro Leopoldo / MG was chosen, qualitative, descriptive research was carried out, through the application of questionnaires to local entrepreneurs, aiming to identify the characteristics of the companies, the profile of the managers, their perception of the difficulties faced, factors of business success, in addition to issues related to the effect of the pandemic of COVID-19. The results obtained suggest that the main difficulties encountered by entrepreneurs are linked to economic factors, such as the higher tax burden and interest rates, and economic recession. A good sales strategy and good knowledge of the market in which it operates, combined with the entrepreneur's personal characteristics, such as creativity, leadership, persistence, and risk-taking, together, prove to be fundamental for good business performance, according to this research.