Food trucks business in Curitiba ? Brazil: dream or nightmare?
DOI:
https://doi.org/10.21574/remipe.v5i2.177Keywords:
Food trucks, Regulation, Entrepreneurship, PublicAbstract
It is not uncommon people who loves cooking dream about owning a restaurant or at least working as a chef de cuisine. The food truck business emerged as an alternative for many people. But cooking talent is not enough to be successful in this business. Many other aspects can impact performance, and the regulation can be one of the barriers to these venturers. The purpose of this paper is to identify the current food trucks scenario in Curitiba in southern Brazil. In-depth analysis of the city regulations regarding food trucks operation as well interviews with both city and venturers representatives aims to uncover the current panorama of this business. Taken together, the analysis results illustrate how regulations in different instances still diverge, impairing homogeneous understanding by all involved stakeholders.
References
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Simões, A. R. (2017). O mercado de food trucks. Retrieved July 14, 2017, from https://www.sebrae.com.br/sites/PortalSebrae/ufs/mg/artigos/o-mercado-de-food-trucks,2e491bc9c86f8510VgnVCM1000004c00210aRCRD. Access in: march 2018.
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Souza, B. R., & Lopes, E. L. (2017). Uma Análise sobre os Atributos de Negócio dos Food Trucks que mais Influenciam a Intenção de Recomendação e Reuso desse Modelo de Negócio. Revista Da Micro e Pequena Empresa FACCAMP, 11(1), 20?33. Retrieved from www.sebrae.com.br
Torrente, A. (2018). Com batatas e açaí , mais dois food trucks começam a operar em Curitiba. Gazeta Do Povo, p. Caderno Bom Gourmet. Curitiba-PR. Retrieved from https://www.gazetadopovo.com.br/bomgourmet/mais-dois-food-trucks-comeca-a-operar-nas-ruas-de-curitiba/
Voitch, T. B. (2018). Curitiba ganha 11 pontos de food trucks , mas apenas um caminhão está na rua. Gazeta Do Povo, p. NA. Curitiba-PR. Retrieved from http://www.curitiba.pr.gov.br/noticias/curitiba-tem-11-pontos-destinados-aos-food-trucks-regularizados/44737
Weber, D. (2012). The food truck handbook?: start, grow, and succeed in the mobile food business. John Wiley & Sons.
Wessel, G. (2012). From Place to NonPlace: A Case Study of Social Media and Contemporary Food Trucks. Journal of Urban Design, 17(4), 511?531. https://doi.org/10.1080/13574809.2012.706362
Anenberg, E., & Kung, E. (2015). Information technology and product variety in the city: The case of food trucks. Journal of Urban Economics, 90, 60?78. https://doi.org/10.1016/j.jue.2015.09.006
Arnett, J. J. (2002). The psychology of Globalization. American Psychologist, 57(10), 774?783. https://doi.org/10.1126/science.40.1019.64
Bardin, L. (2010). Análise de conteúdo. 2010.
BomGourmet, R. (2015). Primeira edição do Parada Truck recebeu mais de 23 mil pessoas em três dias . Gazeta Do Povo, (Caderno Bom Gourmet), s/p. Retrieved from http://www.gazetadopovo.com.br/bomgourmet/ultimo-dia-de-parada-truck-na-pedreira-acompanhe/ Accessed in March 2018.
Bowen, G. A. (2009). Document Analysis as a Qualitative Research Method. Qualitative Research Journal, 9(2), 27?40. https://doi.org/10.3316/QRJ0902027
Bueno, P. (2014). Food trucks invadem Curitiba para o Brasil Motorcycle Show. Gazeta Do Povo, (Caderno Bom Gourmet), s/p. Retrieved from http://www.gazetadopovo.com.br/bomgourmet/fim-de-semana-tera-food-trucks-e-petiscos-veja-agenda/
Covacci, B., & Torrente, A. (2016). Só 11 food trucks podem servir comida. Gazeta Do Povo, (Plantão), 5?8.
Economist, T. (2017). America ? s food-truck industry is growing rapidly despite roadblocks. The Economist - The Data Team, 16?18. Retrieved from https://www.economist.com/blogs/graphicdetail/2017/05/daily-chart-3
EUROMONITOR. (2018). Street Stalls / Kiosks in Brazil. Retrieved June 13, 2018, from http://www.portal.euromonitor.com/portal/analysis/tab
Faria, J. E. (2002). O Direito na Economia Globalizada. (Malheiros Editores Ltda, Ed.) (3rd. Ed.). São Paulo: PC Editorial Ltda.
Friese, S. (2012). Qualitative data analysis with ATLAS. ti, 1(866), 274.
Hoffmann, V. E., Leonelo, A. M., Dias, C. N., & Matias, I. (2016). Recursos Estratégicos Para Vantagem Competitiva Sustentável Em Food Trucks. Revista Alcance, 23(3), 352?371. https://doi.org/10.14210/alcance.v23n3(Jul-Set).p352-371
IBGE. (2014). PNAD 2014 - Pesquisa Anual de Serviços. Retrieved from www.ibge.gov.br
Intuit. (2012). Food trucks motor into the mainstream. Retrieved from http://www.margatenews.net/Files/Intuit Survey.pdf
Martin, N. (2014). Food fight! Immigrant Street Vendors, Gourmet Food Trucks and the Differential Valuation of Creative Producers in Chicago. International Journal of Urban and Regional Research, 38(5), 1867?1883. https://doi.org/10.1111/1468-2427.12169
Pertile, K., & Gastal, S. (2016). Comidas de Rua: Concepções e práticas. Revista Hospitalidade, 13(1986), 66?91.
Prefeitura de Curitiba. Decreto 1124/2017 - Regulamenta Lei Municipal nr 14634 de 14 de abril de 2015. (2017). Curitiba-PR: Prefeitura de Curitiba.
Prefeitura de Curitiba. (2018). Curitiba tem 11 pontos destinados aos food trucks regularizados. Retrieved June 15, 2018, from http://www.curitiba.pr.gov.br/noticias/curitiba-tem-11-pontos-destinados-aos-food-trucks-regularizados/44737
SEBRAE. (2015). Food Truck - Modelo de negócio e sua regulamentação. Brasília - DF. Retrieved from www.sebrae.com.br
SEBRAE. (2017). Food Truck: uma nova tendência | Sebrae. Retrieved July 16, 2017.
Severson, K. (2011). Should cities drive food trucks off the streets? New York Times, 3. Retrieved from http://www.nytimes.com/2011/07/17/sunday-review/17foodtrucks.html Access in: march 2018.
Simões, A. R. (2017). O mercado de food trucks. Retrieved July 14, 2017, from https://www.sebrae.com.br/sites/PortalSebrae/ufs/mg/artigos/o-mercado-de-food-trucks,2e491bc9c86f8510VgnVCM1000004c00210aRCRD. Access in: march 2018.
Soares, J. (2016). Food trucks investem em novos formatos para crescer. Folha de São Paulo, p. s/n. São Paulo. Retrieved from http://www1.folha.uol.com.br/mercado/2016/08/1804590-food-trucks-investem-em-novos-formatos-para-crescer.shtml Access in: march 2018.
Souza, B. R., & Lopes, E. L. (2017). Uma Análise sobre os Atributos de Negócio dos Food Trucks que mais Influenciam a Intenção de Recomendação e Reuso desse Modelo de Negócio. Revista Da Micro e Pequena Empresa FACCAMP, 11(1), 20?33. Retrieved from www.sebrae.com.br
Torrente, A. (2018). Com batatas e açaí , mais dois food trucks começam a operar em Curitiba. Gazeta Do Povo, p. Caderno Bom Gourmet. Curitiba-PR. Retrieved from https://www.gazetadopovo.com.br/bomgourmet/mais-dois-food-trucks-comeca-a-operar-nas-ruas-de-curitiba/
Voitch, T. B. (2018). Curitiba ganha 11 pontos de food trucks , mas apenas um caminhão está na rua. Gazeta Do Povo, p. NA. Curitiba-PR. Retrieved from http://www.curitiba.pr.gov.br/noticias/curitiba-tem-11-pontos-destinados-aos-food-trucks-regularizados/44737
Weber, D. (2012). The food truck handbook?: start, grow, and succeed in the mobile food business. John Wiley & Sons.
Wessel, G. (2012). From Place to NonPlace: A Case Study of Social Media and Contemporary Food Trucks. Journal of Urban Design, 17(4), 511?531. https://doi.org/10.1080/13574809.2012.706362
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Published
2019-07-01
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Bischof dos Santos, C., & Cicmanec, E. R. (2019). Food trucks business in Curitiba ? Brazil: dream or nightmare?. REMIPE - Revista De Micro E Pequenas Empresas E Empreendedorismo Da Fatec Osasco, 5(2), 351–372. https://doi.org/10.21574/remipe.v5i2.177
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