Microfundamentos do pensamento estratégico em uma startup brasileira
Um estudo de caso sobre a atuação da cognição na criação de capacidades de inovação
DOI:
https://doi.org/10.21574/remipe.v11i1.453Palavras-chave:
Capacidades, Inovação, Startup, Pensamento estratégico, MicrofundamentosResumo
Este artigo pesquisa como atuam os microfundamentos do pensamento estratégico em startups. Foi realizado um estudo exploratório com uma startup brasileira, foram coletados dados primários e secundários, por meio de entrevistas com colaboradores líderes da estratégia de inovação da empresa. Os resultados revelam como atua a cognição a partir de um pensamento estratégico em um projeto de inovação que foi realizado entre a startup e uma Big Tech mundialmente conhecida. Criamos um framework preliminar e como resultado principal uma árvore de codificação foi criada apresentando o constructo estratégias cognitivas para a criação da inovação. Tais resultados demonstraram o papel fundamental do desenvolvimento de capacidades na empresa estudada. Essas capacidades de alto nível ajudaram a empresa a adquirir, desenvolver e reconfigurar novos recursos, gerando na startup uma performance superior à do mercado, o que denota parte dos desafios em um ecossistema de inovação extremamente competitivo. O artigo enriquece o entendimento sobre o pensamento estratégico, a partir das capacidades de inovação, ajudando a aumentar a eficiência da inovação e fornecendo insumos para serem utilizados no campo de gestão de empresas.
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